We fund the build — ad spend included — and carry the risk. You pay us out of the upside we create, and you choose the currency. Here's exactly how each one works, including the parts most agencies won't put in writing.
You pay nothing up front. Once the engine is producing, we take a share of the net-new revenue it can be traced to — closed-loop, tracked end-to-end in your CRM. We only get paid on what we can prove, and we'd rather under-claim than fight you over a number.
Trade the revenue share for points of equity. We join the cap table as a growth partner and we're paid the day you are — at the exit. It keeps your cash in the business now and ties us to the long-term number, not a quarterly one.
Attribution is where these deals usually go wrong. So we draw the line before we start, in writing, and we draw it conservatively — in your favor.
When it's ambiguous, it doesn't count. The relationship is worth more than a contested invoice.
We won't build the same engine for your competitor and split our attention between you. Exclusivity isn't a perk we charge for — it's how we make sure our incentive points one direction: yours.
Revenue share ends on a date you agreed to up front. Equity is permanent by design. No auto-renewing trap, no balloon clause, no penalty for outgrowing us. We'd rather earn the next deal than lock you into this one.
Before anyone signs an upside deal, we prove two things: the engine produces, and your team converts what it produces. Short, low-risk, eyes open on both sides.
Passed the sprint? Pick your currency — revenue share or equity — and we paper a clean, plain-English deal.
We run the engine at our expense and grow into the upside alongside you. We win when you win. Never a dollar before.
Tell us what you're building and which currency fits. We reply to every application within a week.