Two ways to pay us. Neither is a retainer.
We fund the build — ad spend included — and carry the risk. You pay us out of the upside we create, and you choose the currency. Here's exactly how each one works, including the parts most agencies won't put in writing.
A slice of the new revenue we source.
You pay nothing up front. Once the engine is producing, we take a share of the net-new revenue it can be traced to — closed-loop, tracked end-to-end in your CRM. We only get paid on what we can prove, and we'd rather under-claim than fight you over a number.
- We put inThe full engine, build cost, and ad spend — at our expense.
- We takeA single-digit share of attributable net-new revenue.
- TermA defined window with a clear, agreed end. Not forever.
- Best forEstablished firms with a real sales team and a clean CRM.
A stake instead of a cut.
Trade the revenue share for points of equity. We join the cap table as a growth partner and we're paid the day you are — at the exit. It keeps your cash in the business now and ties us to the long-term number, not a quarterly one.
- We put inThe same engine, plus ongoing operator time — real sweat equity.
- We takeA negotiated stake that vests as we deliver, not on day one.
- TermPermanent. Once we're on the cap table, we're partners to the exit.
- Best forVenture-track companies where pipeline is the real bottleneck.
What actually counts as "new revenue."
Attribution is where these deals usually go wrong. So we draw the line before we start, in writing, and we draw it conservatively — in your favor.
- New customers our engine sourced and your team closed
- Expansion from accounts the engine first opened
- Any deal traceable end-to-end in your CRM
- Customers you already had when we started
- Deals already in your pipeline on day one
- Anything we can't trace cleanly to the engine
When it's ambiguous, it doesn't count. The relationship is worth more than a contested invoice.
Two clauses do most of the work.
One company per market
We won't build the same engine for your competitor and split our attention between you. Exclusivity isn't a perk we charge for — it's how we make sure our incentive points one direction: yours.
A clean exit, either way
Revenue share ends on a date you agreed to up front. Equity is permanent by design. No auto-renewing trap, no balloon clause, no penalty for outgrowing us. We'd rather earn the next deal than lock you into this one.
We earn the stake before we take it.
The proof sprint
Before anyone signs an upside deal, we prove two things: the engine produces, and your team converts what it produces. Short, low-risk, eyes open on both sides.
We set the terms
Passed the sprint? Pick your currency — revenue share or equity — and we paper a clean, plain-English deal.
We scale and share
We run the engine at our expense and grow into the upside alongside you. We win when you win. Never a dollar before.
Think the math works? So might we.
Tell us what you're building and which currency fits. We reply to every application within a week.