What we've learned putting our own money behind other people's pipelines — performance models, AI acquisition, attribution, and the economics of sharing the upside.
Every performance deal lives or dies on one question: whose revenue is it? Here's how we answer it before a dollar is on the line — and why we choose to under-claim.
Cash is the worst thing a great company can give away. A points-of-equity trade can beat it for everyone at the table.
It didn't pencil out for labor-heavy agencies. Here's the line where AI delivery flips the economics.
The companies happy to pay cash are the strong ones. Here's how we keep from only backing the weak ones.
Buyers ask AI before they ask Google. What it actually takes to be the company the model cites.
Two things, really — and only one of them is about us. Why we never sign an upside deal blind.
The decision behind Ante, and the kind of company that made us want to own a piece instead of bill for it.
If your only bottleneck is pipeline and the upside is real, let's talk.