We don't bill for the work. We take a piece of what it builds.

Ante installs the AI growth engine that fills your pipeline — and funds the ad spend — at our cost and our risk. No retainer. You pay us in upside: a share of the new revenue we source, or a stake in the company.

Apply for a partnership See how the deal works →

You keep90%

Our share10%

// Illustrative split on net-new revenue we source. Terms set per deal.

We take on a handful of companies a year. Most, we turn down. The math has to work for both sides.

Why this exists

The old deal

You pay every month.

You hire an agency and the invoice comes whether the pipeline shows up or not. The risk is yours. They're paid for effort — meetings booked, hours logged, reports sent — and the outcome is your problem.

The Ante deal

We're paid when you grow.

We fund the build and carry the risk. We don't earn a dollar until new revenue or enterprise value actually shows up — and then we share in it. Our only incentive is your growth, never your retainer.

An agency is paid for effort. We're paid for outcomes — because we own a piece of them.

The model · pick your currency

Two ways to pay us. Neither is a retainer.

A slice of the new revenue we source.

You pay nothing up front. Once the engine is producing, we take a share of the net-new revenue it can be traced to — closed-loop, tracked end-to-end in your CRM. We only get paid on what we can prove.

We put inThe full growth engine, build cost, and ad spend — at our expense.
We takeA single-digit share of attributable net-new revenue, on a defined term.
Best forEstablished firms with a real sales team and a clean CRM. Cash stays in the business.

You keep91%

Our share9%

// Illustrative. Of net-new sourced revenue, not total revenue.

A stake instead of a cut.

Trade a revenue share for points of equity. We come onto the cap table as a growth partner and we're paid the day you are — at the exit. Highest upside for you up front, fully aligned for the long run.

We put inThe same engine, plus operator time — real sweat equity.
We takeA negotiated stake. Vests as we deliver, not on day one.
Best forVenture-track companies where pipeline is the real bottleneck and cash is precious.

Founders & investors~94%

Our stake~6%

// Illustrative. Real stake sized to stage, scope, and risk.

What we install

The growth engine — built once, run at our expense.

The same multi-channel system other firms charge six figures to install. We put it in for free, fund the media, and bet on what it produces.

— 01

The AI SDR engine

Qualified meetings sourced, researched, and booked onto your calendar around the clock — the pipeline most teams can't hire fast enough to build.

20+ meetings / qtr

— 02

Paid acquisition

Google Search and paid social — strategy, creative, and management in-house — calibrated to your ICP and tracked against qualified-lead cost, never vanity metrics.
we fund the ad spend

demand, on our dime

— 03

LLM authority

Become the company ChatGPT and Perplexity name when your buyers ask. Buyers ask AI before they ask Google — we make you the answer.

cited, not forgotten

— 04

Workflow automation

The back-office hours your closers shouldn't be spending — reclaimed and handed back to the people who actually move revenue.

25+ hrs / week back

We can afford to give it away — ad budget included — because AI collapsed the cost of building it. So we bet on the outcome instead.See the full six-channel engine →

Who we back

We pick companies the way an investor would.

Because we're taking the same risk. A partnership only works when the upside is real — so we're honest about who this is for.

A product that already sells

We multiply demand. We don't manufacture product-market fit. The product has to work before we pour fuel on it.

A team that closes

We fill the calendar. Someone on your side has to win the meeting. A perfect pipeline into a broken sales motion helps no one.

Healthy margins

A share of unprofitable revenue is worth nothing to either of us. The unit economics have to leave room for both sides to win.

Room to run

Enough market that scaling pipeline actually moves the number. We're built for companies with a ceiling worth chasing.

// Fewer than 1 in 10 conversations become partnerships. See if you're a fit →

How it works

We earn the stake before we take it.

Step 01

The proof sprint

Before anyone signs an upside deal, we prove two things: the engine produces, and your team converts what it produces. Short, low-risk, eyes open on both sides.

Step 02

We set the terms

Passed the sprint? Pick your currency — revenue share or equity — and we paper a clean, plain-English deal. No fine print designed to trap you.

Step 03

We scale and share

We run the engine at our expense and grow into the upside alongside you. We win when you win. Never a dollar before.

Track record

14×

Inc. 5000 appearances

Across the FrontPipe founder portfolio

The team behind Ante has built and scaled companies through fourteen Inc. 5000 finishes — including DevelopIntelligence, which hit 30% annualized growth for four straight years and was eventually acquired.

That track record isn't a credential — it's the bet. It's the same playbook we put our own money behind when we choose to back you.

// Figures reflect the founding team's track record across prior ventures.