We pick companies the way an investor would.
Because we're taking the same risk. When we fund the build and get paid only on the upside, the choice of who to back is the whole game. So we're honest about it — both directions.
A product that already sells
We multiply demand. We don't manufacture product-market fit. The product has to work before we pour fuel on it — a great engine pointed at a weak offer just burns faster.
A team that closes
We fill the calendar. Someone on your side has to win the meeting. A perfect pipeline into a broken sales motion helps no one — and on a revenue deal, it costs us both.
Healthy margins
A share of unprofitable revenue is worth nothing to either of us. The unit economics have to leave real room for both sides to win at once.
Room to run
Enough market that scaling pipeline actually moves the number. We're built for companies with a ceiling worth chasing, not ones already pressed against it.
We turn down most conversations. Here's why.
This isn't for you if…
- You're pre-revenue or still hunting for product-market fit. We're fuel, not a spark.
- Leads already pile up unworked. More pipeline into a leaky funnel helps nobody.
- Your margins can't carry a share of growth without going underwater.
- You want a vendor to manage, not a partner with a stake in the outcome.
And that's the point.
A retainer agency takes everyone — the risk is yours, so why wouldn't they? We take the risk, so we can't.
Every "no" protects the companies we say "yes" to. Fewer than one in ten conversations becomes a partnership, and the ones that do get our full attention because we've turned down the rest.
If we pass, we'll tell you why — and often what to fix so the answer changes later.
Tick what's true today.
Sound like you? Let's find out together.
Apply in a few minutes. If it's a fit, we start with a proof sprint — nobody signs an upside deal blind.