About

Operators built this for operators.

Ante is the performance vehicle from the team behind FrontPipe. Same engine, different deal — built for the companies where we'd rather own a piece of the outcome than send an invoice.

Why this exists

We were building the growth — then walking away from it.

We kept leaving the upside on the table

Running FrontPipe, we watched our engine fill calendars and move real revenue — then sent a fixed invoice and walked away from the growth we'd just created. For the companies we believed in most, that felt backwards. The people who build the growth should get to share in it.

AI made the bet affordable

A labor-heavy agency can't take this risk — one miss burns a payroll. Our engine is software, not headcount: cheap to build, near-free to run. When delivery costs almost nothing, you can stop charging for effort and start betting on outcomes.

So we built a way to share in what we build — deliberately, for a handful of companies a year.

The FrontPipe connection

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FrontPipe is the AI growth agency Ante is built on — a team of operators with 14 Inc. 5000 finishes that installs the same six-channel engine for B2B and professional-services firms. Most companies work with FrontPipe on a clear, fixed fee. Ante is its performance arm: for the few where the upside is big enough, we skip the invoice and take a share of what we build instead.

FrontPipe — pay for the build

The agency

A clear price, the engine installed and run, results owned by you. Fast, guaranteed, and right for most companies.

Visit frontpipe.com ↗

Ante — pay from the upside

The performance arm

For the few where pipeline is the only bottleneck and the upside is real, we skip the invoice and take a share of what we build. Higher bar. Bigger alignment.

See the model →

FrontPipe finds the companies. Ante backs the best of them.

What we believe

Five things, plainly.

Skin in the game beats a retainer

Anyone can promise results when the risk is yours. We put our money in first, so our incentive can't drift from yours.

Pipeline is the bottleneck

Most good companies don't have a closing problem. They have a not-enough-at-bats problem. That's the one we solve.

Buyers ask AI first

Search moved. If you're not the company the model cites, you're invisible at the exact moment of intent.

Honesty before the close

We name the tradeoffs, the attribution rules, and the companies we'd say no to — before there's a deal on the table.

We've done it before

Fourteen Inc. 5000 finishes across the founding team. This isn't a thesis we're testing on you. It's a playbook we're betting on with you.

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Want the long version?

Start a conversation and we'll tell you, in person, exactly how we'd think about your business.

The team that would take equity in you

// has already built and scaled its own

14×

Inc. 5000 finishes

companies built & scaled

offices · Syracuse · Denver · Toronto

incentive — yours

// Figures reflect the founding team's track record across prior ventures.